Our Mission Statement & Values
Our Mission Statement
"Our mission is to empower ambitious individuals to become confident, credible coaches, that get consistent results. We achieve this through a commitment from our highly experienced training team to deliver our evidence based training rooted in Psychological research, using proven concepts and theories with proprietary, coaching models and frameworks."
To understand how our training and ethos brings to life our Mission statement specifically for you -click the relevant button below based on your background
New To Coaching
[ As someone relatively new to coaching, you may be asking yourself do I have what it takes to become a coach? Am I the right person to coach others? Self doubt / imposter syndrome can creep in but confidence in coaching doesn't come before training. It comes through it.] Our trademarked SELFLESS™ model provides a clear and flexible framework giving you confidence on the ingredients of successful coaching sessions by understanding how to be a coach as well as how to "do" coaching.
This is coupled with our focus on practical skills using scenario based learning, case studies and example sessions alongside coaching practice and developmental strengths based feedback to build your confidence in your ability as a certified coach.
[ As a newly accredited coach, With relatively little coaching experience, you may be asking yourself how will I stand out against other coaches, especially those with more experience. Imposter syndrome may play a part with some people. The good news is that less than 10% of all coaches are ICF Accredited] Even better news is the fact both our Associate and our Professional Diplomas are actually accredited by 3 leading coaching global organisations. Firstly, the International Coaching Federation ( ICF), the leading global organisation for coaches and coaching, and also the European Mentoring and Coaching Council ( EMCC) and finally the Association of Coaching (AC).]
These accreditations give you credibility which is boosted further by our evidence based curriculum which is aligned with current coaching research. By integrating Psychology & Neuroscience into the curriculum you can talk with credibility about how coaching works and have materials to deliver workshops and training alongside coaching.
[ As a newly qualified coach, you will learn extensive frameworks and tools to enable you get meaningful results for a wide range of clients. You'll have flexibility in your approaches by learning a variety of techniques including: Goal setting frameworks, Core values exercises, Coaching for emotions, Emotional intelligence development, Somatic awareness practices, Visioning and visualisations, Mindfulness and meditation, Strengths based coaching, Wellness and self care planning, Positive psychology interventions, Decision making matrixes alongside models and frameworks based in Neuroscience & Coaching Psychology. By going beyond standard transactional forms of coaching we equip you with more holistic methods that give you more chance of real success. ] Our trademarked Optimus Holistic Coaching Framework™ focuses on coaching the whole person giving you flexibility to tailor your approach to suit the client in front of you. This means you can go beyond surface-level issues to uncover underlying beliefs, emotions, and behaviours. This enables clients to gain powerful insights and build new neural pathways rewiring the way they think, feel and act. By working with your Clients in this way, you help them to get consistent results with higher levels of satisfaction.
Plus your tailored mentoring and post course supervision, case studies and practice coaching mean you'll have plenty of experience and resources to support your clients.
For more information on our holistic coaching framework and each of the 6 key pillars we cover, scroll down the page further for more details.
At Optimus we commit to the following values:
High standards & Quality Service
Optimus means best in Latin and we commit to being at our best when we are at work and supporting our clients through a commitment to continuous improvement. We value our clients experience and commit to providing a worthwhile, positive experience for you.
Learning & Growth
These are at the core of our business and impact all that we do: we see ourselves as always evolving and our team are committed to growth. We demonstrate this mindset with our clients and are always open to feedback on how we can make things better.
Resilience & Courage
We believe in building emotional resilience and being courageous to make bold decisions whilst supporting others to do the same.
Equality & Inclusion
We think everyone deserves a seat at the table and foster an inclusive environment within our organisation and our programs supporting people from diverse backgrounds and equipping our clients to do the same.
What our graduates say about our courses:
"Doing the Optimus Coach Academy diploma has been such a game-changer for me. I now feel armed with a great range of tools to support any individual. The mix of practical learning, live practice, and support from mentors and peers made the whole experience both challenging and inspiring. I've come away with real confidence in myself as a coach."
"This journey has been truly special. It's not just about learning to coach - it's about learning who you are as a coach and as a human being. The content is rich and expertly designed, but what sets Optimus apart is the depth of personal transformation it fosters. The trainers show up with such authenticity, vulnerability, and deep integrity. They don't just teach coaching - they embody it. I always felt supported, seen, and challenged in the best possible way. This experience has shaped not only the coach I am becoming, but the person I continue to evolve into."
Frequently Asked Questions
Are there any recommended training programs for ACC level coach certification?
To obtain an Associate Certified Coach (ACC) credential from the International Coach Federation (ICF)—the leading global organization for coaching standards—you need to complete at least 60 hours of coach-specific education ).
The most seamless pathway to the ACC is enrolling in an ICF Level 1 Accredited Program , which automatically packages the required 60+ training hours, mentor coaching, and the performance evaluation required for your credential. When choosing, prioritize programs that offer live, interactive training rather than fully self-paced, as this is crucial for developing skills and meeting ICF accreditation standards. Ensure the program includes at least 10 hours of mentor coaching and a Performance Evaluation.
What are the main differences between ACC, PCC, and MCC coaching levels?
ACC (Associate Certified Coach)
ACC is the first credential level and is designed for newer coaches. At this stage, coaches demonstrate they can apply the ICF core competencies, build coaching relationships, and conduct effective coaching conversations. It signals that a coach has formal training and supervised development, but is still building experience.
PCC (Professional Certified Coach)
PCC is often considered the benchmark credential for full-time professional coaches. Coaches at this level have significantly more client experience and are expected to facilitate deeper awareness, behavioral change, and accountability. Many organizations looking to hire external coaches specifically request PCC-level credentials.