Our Team
We're passionate about providing coach training with it's foundations in Psychology for individuals and organisations supporting professional and personal growth.




How are we different:
Industry Experience
We have significant industry experience: every coach and mentor has an established coaching business and knows what it takes to build and grow that business and come from varied backgrounds from Corporate to Public Sector to SMEs.
Psychology focus
We teach a wide variety of approaches that have strong foundations in Psychology and Neuroscience helping you to be a confident and competent coach. The courses have been designed by Psychology specialists with decades of experience.
High Standards
Our trainers are all experienced coaches with at least 500 hours of coaching experience and ICF PCC accreditation or equivalent. All of our trainers have had prior experience teaching / training and have a robust training and developmental plan to maintain standards.
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Our team
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Ruth Kudzi,
MCC Coach, Lead Trainer, Founder, CEO
Ruth is the course director and founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a MCC level coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist.
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Crystal Small
PCC Coach, Trainer, Mentor, Assessor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily
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Fay Blakey
PCC Coach, Trainer, Mentor, Assessor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with
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Donna Edwards
PCC Coach, Trainer, Mentor, Assessor
Ruth is the course director and founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a MCC level coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist.
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Sharron Richards
PCC Coach, Trainer, Mentor, Assessor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily
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Michael Haigh
PCC Coach, Trainer, Mentor, Assessor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with
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Emily Wright
MCC Coach, Lead Trainer, Founder, CEO
Ruth is the course director and founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a MCC level coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist.
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Crystal Small
PCC Coach, Trainer, Mentor, Assessor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily
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James Smith
PCC Coach, Trainer, Mentor, Assessor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with
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John Smith
MCC Coach, Lead Trainer, Founder, CEO
Ruth is the course director and founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a MCC level coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist.
READ MORE

Crystal Small
PCC Coach, Trainer, Mentor, Assessor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily
READ MORE
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James Smith
PCC Coach, Trainer, Mentor, Assessor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with
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Nonie White
MCC Coach, Lead Trainer, Founder, CEO
Ruth is the course director and founder of Optimus Coach Academy. She is a well respected and successful coach who has worked across sectors including leadership, career and more recently business and mindset with over 10,000 coaching hours. She has been a MCC level coach with the ICF since 2020 and is a qualified supervisor and Coaching Psychologist.
READ MORE
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Jane Epsom
PCC Coach, Trainer, Mentor, Assessor
Having worked with the Metropolitan Police Service for 15 years in various senior leadership roles, Crystal has a background in service delivery leading high performing teams. As a qualified Coach and Supervisor, her expertise is in coach development, quality assurance and course content design and delivery. With a transformative and holistic approach, Crystal primarily
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James Adam
PCC Coach, Trainer, Mentor, Assessor
Fay's background is People, Workforce & Business Development and Performance Improvement. She’s worked with businesses of various sizes over a variety of sectors. Led teams, multi-million-pound projects - and supported client's through the Foot & Mouth crisis of 2001, the financial crash of 2008, and most recently, Covid. Fay is a PCC accredited coach with
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Looking for more information?
Download our course brochure for a further breakdown and overview of our best in class, accredited (ICF, AC) training programmes