Alice Au is a Prime Midlife Catalyst Coach and Speaker, helping midlife professionals navigate transitions with clarity, confidence, and purpose. An EMCC-accredited coach, she blends mindset shifts with practical strategies to help individuals redesign their lives with intention. Drawing from her own journey of career shifts, entrepreneurship, and personal reinvention, Alice understands the challenges of embracing change and believes midlife is a catalyst, not a crisis. She founded The Life Redesign Academy and is building Prime Midlife, a platform supporting career shifts, wellness, and personal growth.

Many years ago, I experienced firsthand the power of coaching through my own journey of life redesign. Having coaches guide me through transitions showed me how transformative coaching can be. What I love most about coaching is its forward-thinking and action-oriented approach—helping people gain clarity, take bold steps, and create a future they’re excited about.