---
title: How to run an inclusive coaching business
description: As a coach, we coach the entire person and it is important that we recognise who is as important as the what - how can we truly hold space in a non-judgmental way unless we recognise and work on ourselves?
---

[The Coaching Hub Podcast ](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1)

# [How to run an inclusive coaching business](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/how-to-run-an-inclusive-coaching-business)

 Written by [Ruth Kudzi, MCC](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/author/ruth-kudzi-mcc) | Mar 31, 2021 9:04:00 AM

<https://open.spotify.com/episode/4SgZokw6aAGjuGzxvosQGg?si=66a7d65677394804><https://podcasts.apple.com/gb/podcast/ep-53-how-to-run-an-inclusive-coaching-business/id1515243564?i=1000515130783>

In today's episode, I'm talking with Anita Phagura who is a Fierce Coach and she's talking about something which is super important, and that is the importance of creating inclusivity in our coaching businesses. 

Anita was in our very first coach training group which started at the beginning of 2020 and she is now taking the world by storm as a Fierce Coach.

**Here are the highlights from this episode:**

{1:28} What a Fierce Coach is

{2:42} What drove Anita to have inclusivity as a focus as a coach

{3:59} Where to start when creating a more inclusive coaching practice

{6:58} Thinking about the diversity of our teams

{9:35} Talking about toxic positivity

{13:27} Recognising people's lived experiences

{15:55} How we're always learning if we choose to

**To download our Diplomas Brochure with detailed information - Click **[HERE.](https://www.optimuscoachacademy.com/brochure)

**To find out more about our Associate Coach Diploma ICF Level 1 - Click **[HERE](https://www.optimuscachacademy.com/associate-coachdiploma)**.**

**To find out more about our Professional Coach Diploma ICF Level 2 - Click **[**HERE**](https://www.optimuscoachacademy.com/professional-diploma-icf-accredited)**.**

**To follow Ruth Kudzi on Social Media:**

Website: [https://ruthkudzi.com/](https://ruthkudzi.com/)

Facebook: [https://www.facebook.com/Ruthkudzi2/](https://www.facebook.com/Ruthkudzi2/)

Instagram: [https://www.instagram.com/ruthkudzi/?hl=en](https://www.instagram.com/ruthkudzi/?hl=en)

Twitter: [https://www.twitter.com/ruthkudzicoach](https://www.twitter.com/ruthkudzicoach)

LinkedIn: [https://www.linkedin.com/in/ruthkudzi/](https://www.linkedin/)

**To follow Optimus Coach Academy on Social Media:**

[https://www.facebook.com/optimuscoachacademy](https://www.facebook.com/optimuscoachacademy)

https://www.instagram.com/[optimuscoachacademy](https://www.facebook.com/optimuscoachacademy)

https://www.linkedin.com/company/[optimuscoachacademy](https://www.facebook.com/optimuscoachacademy)

[View full post](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/how-to-run-an-inclusive-coaching-business)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ruth Kudzi, MCC"
  },
  "dateModified" : "2022-12-20T10:50:31.990Z",
  "datePublished" : "2021-03-31T09:04:00Z",
  "headline" : "How to run an inclusive coaching business",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1500,
    "url" : "https://20364582.fs1.hubspotusercontent-na1.net/hubfs/20364582/OCA%20Coaching%20Hub%20Podcast%20Cover.png",
    "width" : 1500
  },
  "mainEntityOfPage" : "https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/how-to-run-an-inclusive-coaching-business",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Coaching Hub Podcast "
  }
}
```