---
title: Growth of the coaching industry
description: In this episode, we're talking about something, which I'm sure a lot of you are going to be really interested to listen to. And that is the growth of coaching.
---

[The Coaching Hub Podcast ](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1)

# [Growth of the coaching industry](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/growth-of-the-coaching-industry)

 Written by [Ruth Kudzi, MCC](https://www.optimuscoachacademy.com/the-coaching-hub-podcast-1/author/ruth-kudzi-mcc) | Jan 25, 2021 10:02:00 PM

In this episode, we're talking about something, which I'm sure a lot of you are going to be really interested to listen to. And that is the growth of coaching. 

Coaching is one of the fastest-growing industries in the world and in 2020 it experienced considerable growth and an increase in demand. 

We're looking underneath this. What is driving that increase in demand for coaching? What is driving the increase in the number of people who want to become coaches and become certified and qualified coaches accredited with some of the big bodies? 

**Here are the highlights from this episode:**

{2:04} The impact of coaching at a corporate level

{4:05} How coaching helps organisations attract and retain employees

{5:00} The impact of coaching on the 'bottom line'

{6:00} The difference between a coaching approach and a directive leadership approach

{7:31} Coaching is forward focused

{8:08} How coaching helps you in your relationships

**To download our Diplomas Brochure with detailed information - Click **[HERE.](https://www.optimuscoachacademy.com/brochure)

**To find out more about our Associate Coach Diploma ICF Level 1 - Click **[HERE](https://www.optimuscachacademy.com/associate-coachdiploma)**.**

**To find out more about our Professional Coach Diploma ICF Level 2 - Click **[**HERE**](https://www.optimuscoachacademy.com/professional-diploma-icf-accredited)**.**

**To follow Ruth Kudzi on Social Media:**

Website: [https://ruthkudzi.com/](https://ruthkudzi.com/)

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Instagram: [https://www.instagram.com/ruthkudzi/?hl=en](https://www.instagram.com/ruthkudzi/?hl=en)

Twitter: [https://www.twitter.com/ruthkudzicoach](https://www.twitter.com/ruthkudzicoach)

LinkedIn: [https://www.linkedin.com/in/ruthkudzi/](https://www.linkedin/)

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